What is a custom CRM?

A custom CRM is a customer relationship management software designed specifically for your processes (sales, support, marketing). Unlike generic CRMs (Salesforce, HubSpot), it adapts to your workflows, integrations and business needs. Ideal for SMEs with specific processes.

What is the development timeline for a platform?

Typically 3 to 6 months for a complete platform: 1-2 weeks discovery, 2-3 weeks design, 8-20 weeks agile development, 1-2 weeks testing and deployment. AI automation projects can be shorter (4-12 weeks) depending on complexity.

Why choose a platform agency in Geneva?

A local agency understands the Swiss context (quality, multilingualism, compliance). Optinova in Geneva combines technical expertise (React, Node, AI), premium UX design and strategic support. Proximity for workshops, training and responsive support.

PLATEFORME

Platform Creation

AI Automation, Custom CRM and Dashboards

Custom digital solutions development in Geneva. Intelligent automation of your processes, CRM adapted to your needs and dashboards to drive your growth.

Our Solutions

High-performance and scalable web platforms for your growth in French-speaking Switzerland

AI Automation Workflows

Intelligent automation of your business processes. AI integration to process your data, generate content, analyze documents. Connection with your existing tools (CRM, ERP, emails). Massive time savings and error reduction.

Custom CRM

CRM platform adapted to your needs. Employee management (time tracking, leave, expenses), Sales module (clients, offers, invoices, opportunities). Intuitive interface and personalized dashboards.

Dashboards & Analytics

Real-time dashboards to manage your activity. Data visualization, custom KPIs, automated reports. Connected to all your data sources for a 360° view of your business.

Technology Stack

React

Frontend

Next.js

Framework

TypeScript

Language

Node.js

Backend

PostgreSQL

Database

MongoDB

Database

AWS

Cloud

Docker

DevOps

Tailwind

Styling

GraphQL

API

Redis

Cache

Stripe

Payment

Our Process

Phase 1

1-2 weeks

Discovery & Strategy

Immersion in your project, needs analysis, functional scope definition. Collaborative workshops to align vision and business objectives.

Phase 2

2-3 weeks

Design & Architecture

Premium UX/UI design, wireframes, interactive mockups. Technical architecture, technology choices, database schema.

Phase 3

8-20 weeks

Agile Development

Development by 2-week sprints. Regular demos, continuous adjustments. Code quality, automated testing, code reviews.

Phase 4

1-2 weeks

Testing & Deployment

Functional and load testing. Training of your teams. Production deployment with monitoring. Complete technical documentation.

Phase 5

Ongoing

Maintenance & Evolution

Responsive technical support. 24/7 monitoring, bug fixes, optimizations. Evolution roadmap based on user feedback.

Frequently asked questions about platform creation

Cost varies according to project scope: AI automation, custom CRM or analytics dashboard each have different requirements. Optinova offers a consultation to assess your project and define a budget tailored to your objectives.

Ready to create your platform?

Consultation to assess your project and define the ideal solution