How to optimize your site for ChatGPT and Perplexity?

Optimize your content for LLMs: structure with clear H2/H3 headings, create explicit definition and FAQ blocks, implement FAQPage and HowTo schemas, strengthen E-E-A-T (expertise, experience, authority, trust). Language models favor well-hierarchized answers and authoritative sources.

Why is GEO important for businesses?

Searches via ChatGPT, Perplexity and other AI assistants are exploding. Being cited as a reference in these answers generates qualified traffic and strengthens your brand authority. GEO allows you to anticipate this shift: businesses that prepare now dominate their sector in AI answers.

What is the difference between GEO and SEO?

SEO optimizes for classic Google search results (10 blue links). GEO optimizes for responses from generative engines (ChatGPT, Perplexity, etc.) that synthesize and cite sources. Both are complementary: content well structured for GEO also benefits SEO.

Which GEO agency to choose in Geneva?

Optinova is the first specialized GEO agency in Geneva and French-speaking Switzerland. We offer GEO audits (ChatGPT, Perplexity, Claude visibility), AI-first content strategy, advanced schema markup implementation and continuous monitoring of your AI citations.

GEO

Generative Engine Optimization

Dominate AI search engines in French-speaking Switzerland

First GEO agency in Geneva. We optimize your visibility on ChatGPT, Perplexity, Claude and future generative AIs. Anticipate the future of online search.

Our GEO Expertise

First GEO agency in French-speaking Switzerland. Anticipate the future of online search.

LLM Optimization

Structuring your content to be understood and recommended by large language models (GPT-4, Claude, Gemini). Advanced semantic optimization for AI.

AI Citations

Strategy to be cited as a reliable source by ChatGPT, Perplexity and other AI engines. Increase your algorithmic authority.

Advanced Schema Markup

Implementation of structured data optimized for AI. Facilitation of content understanding by generative models.

AI-First Content

Creation of content optimized for conversational queries and generative responses. AI-oriented FAQs, guides and technical content.

AI E-E-A-T

Strengthening your expertise, experience, authority and trustworthiness for AI algorithms. Trust signals for generative engines.

Monitoring & Adaptation

Continuous monitoring of AI evolutions and strategy adaptation. Anticipation of emerging generative platforms.

Our GEO Process

Phase 1

GEO Audit

1 week

Analysis of your current presence in AI responses. Testing your visibility on ChatGPT, Perplexity, Claude. Identification of GEO opportunities for your Swiss market.

Phase 2

Semantic Strategy

2 weeks

Development of an AI-oriented content strategy. Optimization of your information architecture and structured data for LLMs.

Phase 3

Implementation

3-4 weeks

Content restructuring, advanced schema markup implementation, E-E-A-T optimization. Progressive deployment with continuous AI testing.

Phase 4

Monitoring & Optimization

Ongoing

Tracking your AI citations, performance analysis on generative engines, continuous adaptation to LLM evolutions.

Frequently asked questions about GEO

GEO is the optimization of your presence in generative search engines (ChatGPT, Perplexity, Claude, Google AI Overview). Unlike SEO targeting classic Google, GEO aims to be cited as a reliable source by AIs and appear in their answers. It's crucial to anticipate the evolution of online search toward conversational assistants.

Ready to dominate generative AIs?

GEO audit: test your visibility on ChatGPT and Perplexity