GEO: Optimize for ChatGPT and Perplexity AI
The ultimate guide to position your brand on generative AI search engines. GEO strategies 2026 that really work.
By Optinova Digital
What is GEO (Generative Engine Optimization)?
GEO refers to optimization for generative search engines: ChatGPT, Perplexity AI, Google SGE and voice assistants. These systems answer users directly by citing sources. The goal: to be the recommended source.
Why Optimize for ChatGPT and Perplexity in 2026?
Generative search is exploding. Users ask questions in natural language and receive synthetic answers. If your brand is not cited, you lose visibility. GEO positions you as a reference in your sector.
Concrete GEO Strategies
Structure Your Content for AI
Prioritize question-answer formats, bullet lists, clear definitions and structured data. Language models better understand well-hierarchized content. Use schema markup (FAQ, HowTo) to facilitate AI extraction.
E-E-A-T: Strengthen Your Authority
Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T) matter to AI. Sign your articles, cite reliable sources, display client references and certifications. The more your content demonstrates real expertise, the more likely it is to be cited.
Measuring and Managing Your GEO Visibility
Test your strategic queries on ChatGPT and Perplexity. Check if your brand is cited. Track the evolution of your citations over time. A GEO agency like Optinova can audit your presence and implement a strategy adapted to the Swiss market.